Telephone Tracking enables you to track calls out of your site and know exactly what marketing activity brought them whether it was from another site, Google or your own paid search effort.
So no more will you have to figure how your caller has found you.
Why you want Call Tracking
Call tracking is a vital tool for any business that spends money on advertising across multiple channels. Customers with AdWords possess an intrinsic need to track the calls that are relevant to their keywords, in order to comprehend which keywords provide call conversions. AdWords Call Tracking With no visibility of telephone conversions, it’s not really possible to work out if your investment in the keywords in your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions enough?
Most clients are looking to track not just PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system like Call Conversions Tracking comes in, since it allows you to realize your ROI for every one of these very important channels not just Google PPC. This can be essential actionable data letting you optimise the efficacy of each of your marketing and advertising channels, crucial to the success of any business.